Spark's Megan Quinn joined Niantic's board of directors during this investment round. In November 2017, Niantic raised $200 million in Series B funding from multiple investors, led by Spark Capital. While adding more support for the growth of the company, this investment enabled Niantic to bring in strategic industry pioneers including the addition of Gilman Louie to its board. Jones Brandtech Ventures, as well as angel investors Lucas Nealan, Cyan Banister, and Scott Banister. In February 2016, Niantic announced that it had secured an additional $5 million in Series A funding including investment from venture capital firms Alsop Louie Partners and You & Mr. During the spinout, Niantic announced that Google, Nintendo, and The Pokémon Company would invest up to $30 million in Series-A funding, $20 million upfront and the remaining $10 million in financing conditioned upon the company achieving certain milestones, to support the growth of the company and its products. The company spun out of Google in October 2015 soon after Google's announcement of its restructuring as Alphabet Inc. At the time Ingress was launched, Niantic had 35 employees. The company took its name from the whaling vessel Niantic, which came to San Francisco during the California Gold Rush in the 1800s. Check out our coverage on Niantic’s plans for Go Fest 2021, as well as the Pokemon Go 5th anniversary event running now until July 15.The company was formed in 2010 by John Hanke as Niantic Labs, an internal startup within Google. Pokemon Go Fest 2021 takes place July 17-18 around the world. The extra gift will include 30 Ultra Balls, one Super Incubator, and one Incense. Niantic has also announced a new partnership with popular YouTube group The Try Guys, offering “the ultimate Pokémon GO Fest 2021 training experience.” This experience includes a choose-your-own-adventure style minigame in one of multiple topics, including “fitness, music, exploration, or all of the above.”įinally, all Trainers using Android phones will be able to receive a free Sponsored Gift on July 17, the first day of Pokemon Go Fest 2021. Google Play Points can be redeemed in the Google Play Store for an assortment of items, including Pokemon Go coupons. Next is a temporary Google Play Points multiplier, awarding four times the amount of Google Play Points for all purchases made in Pokemon Go between Monday, July 12 and Sunday, July 18. No redemption details were given on the official blog post, but it did promise an update on how to take part “next week.” The first major perk is three free months of YouTube Premium, the ad-free YouTube experience. Niantic has announced Google Play as an official sponsor of the upcoming Pokemon Go Fest 2021, and Trainers playing on Android and Google phones will be able to take advantage of a few extra perks.
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